Hasbro
JMP Creative’s Jim McCafferty reveals how brainstorming, magic and a thick skin power his creativity
With a past career as an escapologist and illusionist, Jim McCafferty now makes the world a happier place by creating magical toys and games… And terrific entertainment.
Hasbro’s Tanya Thompson on what she looks for when meeting inventors
Don’t Step In It, Peeing Pup, The Slow Motion Race; Hasbro is on a roll when it comes to launching great games from the inventor community. We caught up with the firm’s director of global product acquisition for games, Tanya Thompson, to find out what makes for a great Hasbro game…
From Comic-Cons to fish markets, Fab Design’s James Yuen on finding inspiration for toys and games in all aspects of life
We caught up with Yuen to find out what drives creativity at Fab Design, and how decades at Hasbro shaped his approach to design.
Bean’s Sally Jacobs on why being a big kid at heart helps to fuel ideation
A much-loved figure in the toy and game inventor community, Sally Jacobs has launched an exciting new venture this year in the form of Bean, a brand new invention hub.
Hasbro completes eOne acquisition
“The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth,” said Brian Goldner, Hasbro chairman and chief executive officer.
Illustrator Kenny Kiernan on how a cocktail of coffee and candy can kick-start creativity
We caught up with Kenny Kiernan to learn more about how he got started in the toy and games space, and what he does to fuel his creativity.
Phil Sage on the collaborative design effort that went into Hasbro’s D-O Interactive Droid
With multiple modes of play and functions spanning a self-balancing wheel, moving head and antennas, sound effects and light-up LED eyes, we caught up with Hasbro’s Phil Sage to learn more about what went into creating the D-O Interactive Droid.
PlayMonster acquires Kahootz Toys
“This is PlayMonster’s largest acquisition to-date and we’re thrilled to continue our multi-category growth strategy building and adding classic brands while expanding our footprint in the activity and stationery aisles,” said Bob Wann, Chief PlayMonster of PlayMonster.
Hasbro launches Magic: The Gathering x My Little Pony crossover, Ponies: The Galloping
$30 per card set will be donated to Extra Life benefitting Seattle Children’s Hospital.
WATCH: Hasbro’s Phil Sage and Melissa Hershey shed light on development behind Star Wars D-O Interactive Droid
Hasbro’s D-O Interactive Droid boasts a self-balancing wheel, multiple modes of play, moving head and antennas, and features light-up LED eyes, sound effects, and premium deco inspired by its appearance in the upcoming Star Wars: The Rise of Skywalker.