Hasbro’s Rich Mazel to explore the importance of storytelling in pitching an invention at Toy and Game Design Conference
“I’m looking forward to this event and thanks to the Mojo Nation team for pulling together what I am sure will be another productive, innovative and fun event,” said Mazel.
“We’re excited to launch the Hasbro Toy Recycling pilot programme because it aligns so well with our purpose to make the world a better place for children and their families,” said John Frascotti, president at Hasbro, Inc.
Firms are among those looking to meet with designers at the event, taking place this September as part of the inaugural Play Creators Festival.
“This transformative, in-home technology will make Trivial Pursuit more animated and exciting than ever,” said Jonathan Berkowitz, senior vice president of marketing for Hasbro Gaming.
“Without a nemesis, you can’t be a superhero”: Designers discuss the implications of Hasbro acquiring Mattel
We asked figures from the toy and game design community whether they thought a deal could actually materialise, and if so, would be a good thing for designers.
We caught up with Hasbro’s Senior Director of Global Product Acquisition to find out how he stays creative, what his top find has been this year and why the phrase “you can’t surf from the beach” has stuck with him (and it’s not just because he’s a huge Point Break fan).
“Our Brand Blueprint strategy is successfully driving the business despite a challenging economic environment in the UK and Brazil, as well as a short-term retailer disruption,” said Brian Goldner, Hasbro’s chairman and chief executive officer.