Hasbro

We caught up with Driscoll to find out more about the origins of Don’t Step In It and learn why the collaborative design process between him and Ullman has proved so successful.

“Considering recent toy unboxing trends, the brand’s multigenerational appeal, and the vehicle category’s ripeness for something ‘new’ again, we believe Micro Machines will be a global phenomenon,” said WCT’s Jeremy Padawer.

We spoke with Henton about his work with ToyVision, his history in the toy space and what make up his top tips for fuelling creativity.

“In addition to the winners, this is a celebration of all of our studio and agency partners,” said Hasbro’s Rich Mazel.

“The global Hasbro team is executing very well and delivered a good start to the year,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

Making Things’ Fi Murray, Triclops Studios’ Rob Ames and Worlds Apart’s James Austin-Smith will look to convince creative consultant Deej Johnson that their pet hate deserves to go into Room 101.

“It is a key event on our yearly calendar as we meet with talented students, inventors (new and old) and industry colleagues in a great and innovative environment.”

The Fantastic Factory’s David Snow looks at the cycle of success and rejection in life as an invention company, and how designers can apply their own creativity to help revamp tired game aisles

We caught up So Sound’s TJ Morrison, to learn more about the studio’s evolution into toy design, and how collaboration helps to fuel the team’s creativity.

As one of the industry-leaders when it comes to working with outside innovators, we caught up with Hasbro’s Senior Director of Global Product Acquisition, Rich Mazel, to discuss why he believes diversity of thought is key to unearthing creativity.