Hasbro

“It is a key event on our yearly calendar as we meet with talented students, inventors (new and old) and industry colleagues in a great and innovative environment.”

The Fantastic Factory’s David Snow looks at the cycle of success and rejection in life as an invention company, and how designers can apply their own creativity to help revamp tired game aisles

We caught up So Sound’s TJ Morrison, to learn more about the studio’s evolution into toy design, and how collaboration helps to fuel the team’s creativity.

As one of the industry-leaders when it comes to working with outside innovators, we caught up with Hasbro’s Senior Director of Global Product Acquisition, Rich Mazel, to discuss why he believes diversity of thought is key to unearthing creativity.

“At Hasbro, we take pride in doing the right thing, simply because it’s the right thing to do,” said Brian Goldner, chairman and CEO, Hasbro, Inc.

This session will shine a spotlight on how emerging tech is set to shape the toys and games of the future and look at how it’s already changing the ways in which kids (and big kids) play.

“We’re seeing an effort by the kids’ community to develop more open-ended, low-cost opportunities for play, and that’s a good thing,” said Robin Raskin, president and founder of Living in Digital Times.

Over the last 12 months, Randy Klimpert – senior director of design and development for Hasbro Gaming – has welcomed the year’s biggest video game to the Monopoly family with Monopoly: Fortnite Edition, while also risking upsetting the “purists” with Monopoly: Cheaters Edition; both of which play very differently to the classic game.

“Celebrating new talent and inviting new voices to the table is imperative to keeping our business exciting and fresh,” said Hasbro’s Rich Mazel.

“The global Hasbro team is effectively managing our business forward through a very disruptive year,” said Brian Goldner, Hasbro’s chairman and chief executive officer.