Hasbro

Hasbro adapts Trivial Pursuit for Amazon Alexa

“This transformative, in-home technology will make Trivial Pursuit more animated and exciting than ever,” said Jonathan Berkowitz, senior vice president of marketing for Hasbro Gaming.

“Without a nemesis, you can’t be a superhero”: Designers discuss the implications of Hasbro acquiring Mattel

We asked figures from the toy and game design community whether they thought a deal could actually materialise, and if so, would be a good thing for designers.

Hasbro’s Rich Mazel on mining and creating the world’s best play experiences

We caught up with Hasbro’s Senior Director of Global Product Acquisition to find out how he stays creative, what his top find has been this year and why the phrase “you can’t surf from the beach” has stuck with him (and it’s not just because he’s a huge Point Break fan).

HASCON to return in 2019

“We couldn’t be happier with the feedback we’ve received from our inaugural HASCON event,” said John Frascotti, president, Hasbro.

Social games success drives Hasbro to revenue growth for Q3 2017

“Our Brand Blueprint strategy is successfully driving the business despite a challenging economic environment in the UK and Brazil, as well as a short-term retailer disruption,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

Franchise brands and games drive revenue growth for Hasbro in Q2 2017

Hasbro’s net revenues for Q2 2017 increased 11 per cent to $972.5m versus $878.9m in 2016.

Watch: Hasbro’s Phil Sage delivers TEDx Talk on ‘Why Toys Matter’

Phil Sage, senior director of design and development for Hasbro’s iPlay division, was involved in last month’s TEDxWellington in New Zealand with his talk on ‘Why Toys Matter’.

Argos unveils top toys for Christmas 2017

Argos has revealed its predictions for the best selling toys of Christmas 2017.

Hascon to host design talent behind Magic: The Gathering, Transformers and Star Wars

Hasbro has detailed some of the speakers set to feature in its first-ever Hascon event.

Hasbro enjoys positive Q1 2017 as gaming sales soar

Hasbro’s financial results for Q1 2017 has seen net revenue up two per cent to $849.7 million versus $831.2 million in 2016.

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