Hasbro

“By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come.”

“I’m looking forward to this event and thanks to the Mojo Nation team for pulling together what I am sure will be another productive, innovative and fun event,” said Mazel.

Hasbro’s net revenues for the first quarter 2018 decreased 16 per cent to $716.3m.

“We’re excited to launch the Hasbro Toy Recycling pilot programme because it aligns so well with our purpose to make the world a better place for children and their families,” said John Frascotti, president at Hasbro, Inc.

First product to grace HASLAB is Jabba’s Sale Barge; the largest Star Wars product Hasbro has ever created.

Firms are among those looking to meet with designers at the event, taking place this September as part of the inaugural Play Creators Festival.

“This transformative, in-home technology will make Trivial Pursuit more animated and exciting than ever,” said Jonathan Berkowitz, senior vice president of marketing for Hasbro Gaming.

We asked figures from the toy and game design community whether they thought a deal could actually materialise, and if so, would be a good thing for designers.

We caught up with Hasbro’s Senior Director of Global Product Acquisition to find out how he stays creative, what his top find has been this year and why the phrase “you can’t surf from the beach” has stuck with him (and it’s not just because he’s a huge Point Break fan).

“We couldn’t be happier with the feedback we’ve received from our inaugural HASCON event,” said John Frascotti, president, Hasbro.