Hasbro

Hasbro and Kingsmen Xperience ready Planet Playskool immersive play centre

“For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

Stuart Grant on what makes a brand appealing to The Entertainer

The Entertainer’s Stuart Grant talks Peppa Pig, innovation and the advice he’d give to inventors.

Hasbro teams with Denkriesen to bring Arschmallows to the US

A hit in Germany, Arschmallows is a card game that combines light strategy, memory and marshmallow butts.

Hasbro and Secret Location launch Lite-Brite experience in Las Vegas

“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.

Hasbro teams with Beauty Creations Cosmetics for My Little Pony collection

The 14-piece collection marks the first-ever licensed range from Beauty Creations Cosmetics.

Mattel and Hasbro team up for Hot Wheels Transformers collection

The range debuts with Hot Wheels Transformers Optimus Prime.

Hasbro’s David Laskowski to explore ‘The Power of Imagination’ at Play Creators Conference 2024

David’s session will look at the importance of unlocking imagination as inventors, inspiring it within kids and combating the ‘dark side of imagination’.

Hasbro debuts Play-Doh Pizza Delivery Scooter

The Play-Doh Pizza Delivery Scooter comes with 10 modelling compound colours and 16 pretend accessories

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

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