Europe’s first NERF Action Xperience attraction opens in Manchester

The attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.

Hasbro names inaugural Women Innovators of Play Challenge winners

Winners were Ellie Dix with her family card game, Sandra Harewood with a family word game, and Mandy and Maggie Goddard, co-inventors of a preschool game.

Hasbro and Sugarfina launch limited edition of Candy Land containing real sweets

“We were excited to innovate the beloved childhood game, while bringing a new way of candy tasting to grown-ups and children alike,” said Scott LaPorta, CEO and Co-Investor of Sugarfina.

NERF Action Xperience centres to open in China from 2025

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

Sliding skills take centre stage in Hasbro’s Monopoly Knockout

Boasting a three-foot-long board, Monopoly Knockout sees players slide tokens down the board in a bid to land on properties and earn cash.

Hasbro and Girl Up to launch Girl Innovators of Play initiative in 2024

“Girl Innovators of Play is the next step in Hasbro’s commitment to collaborating with and celebrating innovative women and girls with ground-breaking ideas,” said Kim Boyd, Head of Toy at Hasbro.

Irregular Choice’s TRANSFORMERS footwear to land in December

The range includes the ‘More Than Meets the Eye’ ankle boot, which boasts a removable jet wing on the side of the shoe.

Path Entertainment and Hasbro ready Clue Lifesized immersive experience.

“Fan response has been overwhelming for Monopoly Lifesized, so it was a no-brainer to reimagine another iconic Hasbro Gaming property as a large as life experience with Clue Lifesized,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

NERF World comes to Minecraft next month

In this free DLC, players use NERF blasters to target Minecraft mobs in different arenas.

Hasbro looks to unearth ‘the next great woman-led mass market toy or game’ with its Women Innovators of Play Challenge

“We know that incredible women innovators are out there and can’t wait to see the submitted toys and games,” said Tanya Thompson, Senior Director, Inventor Relations and Innovation at Hasbro.

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