Hasbro

A hit in Germany, Arschmallows is a card game that combines light strategy, memory and marshmallow butts.

“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.

The 14-piece collection marks the first-ever licensed range from Beauty Creations Cosmetics.

The range debuts with Hot Wheels Transformers Optimus Prime.

David’s session will look at the importance of unlocking imagination as inventors, inspiring it within kids and combating the ‘dark side of imagination’.

The Play-Doh Pizza Delivery Scooter comes with 10 modelling compound colours and 16 pretend accessories

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Cynthia Williams – President of Wizards of the Coast and Hasbro Gaming – discusses the key to D&D’s longevity.

Angus Walker, Hasbro’s Head of Inventor Relations and External Innovation, on sell sheets and sizzles