Hasbro
Peppa Pig to get LEGO DUPLO treatment
“Toddlers can be creative with the Peppa sets and play out stories with the iconic figure,” said Roberta Cardazzo, Design Manager at the LEGO Group.
Cakeworthy teams with Hasbro for Furby fashion range
“This has truly been one of our most ambitious collections to date,” said Cakeworthy Founder & CEO Brandon Shedden.
Fanattik renews and upgrades licensing deal with Hasbro
Following successful launches with Dungeons & Dragons and Magic: The Gathering, this new agreement also includes Transformers.
“Holy cow! Could it be me?” Hasbro’s Tanya Thompson discusses winning the I.D.I.O.T. Award
Tanya Thompson on winning Mojo Nation, Wonder Woman and I.D.I.O.T. awards – all in one year!
Stuff We Loved: What are the industry’s favourite toy and game launches of 2023?
We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!
Europe’s first NERF Action Xperience attraction opens in Manchester
The attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.
Hasbro names inaugural Women Innovators of Play Challenge winners
Winners were Ellie Dix with her family card game, Sandra Harewood with a family word game, and Mandy and Maggie Goddard, co-inventors of a preschool game.
Hasbro and Sugarfina launch limited edition of Candy Land containing real sweets
“We were excited to innovate the beloved childhood game, while bringing a new way of candy tasting to grown-ups and children alike,” said Scott LaPorta, CEO and Co-Investor of Sugarfina.
NERF Action Xperience centres to open in China from 2025
“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.
Sliding skills take centre stage in Hasbro’s Monopoly Knockout
Boasting a three-foot-long board, Monopoly Knockout sees players slide tokens down the board in a bid to land on properties and earn cash.