Hasbro

We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

The attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.

Winners were Ellie Dix with her family card game, Sandra Harewood with a family word game, and Mandy and Maggie Goddard, co-inventors of a preschool game.

“We were excited to innovate the beloved childhood game, while bringing a new way of candy tasting to grown-ups and children alike,” said Scott LaPorta, CEO and Co-Investor of Sugarfina.

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

Boasting a three-foot-long board, Monopoly Knockout sees players slide tokens down the board in a bid to land on properties and earn cash.

“Girl Innovators of Play is the next step in Hasbro’s commitment to collaborating with and celebrating innovative women and girls with ground-breaking ideas,” said Kim Boyd, Head of Toy at Hasbro.

The range includes the ‘More Than Meets the Eye’ ankle boot, which boasts a removable jet wing on the side of the shoe.

“Fan response has been overwhelming for Monopoly Lifesized, so it was a no-brainer to reimagine another iconic Hasbro Gaming property as a large as life experience with Clue Lifesized,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

In this free DLC, players use NERF blasters to target Minecraft mobs in different arenas.