Hasbro

The J Balvintron figure converts into cassette player and features details inspired by J Balvin, including packaging featuring his rainbow colour scheme and smiley face icon.

“Transformers is the perfect franchise for AR,” said John Hanke, CEO of Niantic.

We caught with Gray – Senior Director of Product Design and Development at Hasbro Gaming – to find out more about his approach to invention, innovation and legacy-building.

The range includes Nerf-inspired iterations of Reebok’s Pump Omni Zone II, Kamikaze II and Kamikaze II Low.

Ahead of the show launching in LA, we caught up with Right Angle Entertainment Co-Founder Justin Sudds to find out more about the development of Clue: An Outdoor Walking Experience.

We caught up with Kenn to find out more about the origins of Foosketball – and what made Hasbro the perfect home for the game.

The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.

Guests will walk around the famed rooms of the game, interrogate suspects like Professor Plum and Miss Scarlet, and aim to be the first in their group to solve the mystery.

“When you step into the world we’re creating, we promise a dynamic, lively interactive experience and a great night out,” said Julia Posen, Head of Development at Gamepath.

We caught up with Ed to find out more about his career in play to date, the key to successful inventor relations and his experience of launching a new business in the midst of a pandemic.