HASLAB
Hasbro brings back HeroQuest via its HasLab crowdfunding platform
“There’s a powerful nostalgia that surrounds HeroQuest, and a gameplay experience that is back in style, making it the perfect time to bring back this epic brand,” says Jeff Anderson, Senior Vice President and General Manager at Hasbro Gaming.
Hasbro debuts new crowdfunding platform dedicated to ‘trophy items’
First product to grace HASLAB is Jabba’s Sale Barge; the largest Star Wars product Hasbro has ever created.