How have toy firms adapted to lockdown? Are there any changes to daily working life that look set to stay once we’re past the pandemic? And as certain categories soar during the lockdown, has this changed their strategy when it comes to product acquisition? All this and more is covered in our ‘Toys in Troubled Times’ panel session.
Spin Master, PlayMonster and Rubik’s to discuss ‘Toys in Troubled Times’ at Play Creators Conference
Chaired by Big Ideas’ Simon Skelton, the session will welcome Spin Master’s David Winter, PlayMonster’s Adam Hocherman and Rubik’s Brand’s Hayley Woodward.
Since starting with the embryonic Seven Towns, Chrisi Trussell has worked at the heart of toys and games for 42 years. As she retires, we ask the Rubik’s Brand Vice President about Tom Kremer discovering The Rubik’s Cube… And why it’s enjoying such a massive revival today.
Rubik’s Head of Global Marketing, Hayley Woodward, on the Cube’s appeal – and what all inventors need to know about new ideas
With sales of over 350 million for one product alone, Rubik’s Brand Ltd. have been a major player in the industry for 40 years. We spoke to Head of Global Marketing, Hayley Woodward, to discover why the cube still has appeal, and what all inventors need to know about new ideas.
“The last two years of attending the Pitch have been a huge success for Rubik’s in terms of not only building fantastic new relationships with some of the most creative people in the toy industry, but also winning some great products,” said Rubik’s’ Hayley Woodward.
“Rubik’s remains hot going into 2019 and retailers are crying out for new Rubik’s products,” said Rubik’s’ Hayely Woodward