Heayes Design

Immersion excursion

Following a trip to Disney World, Heayes Design’s Richard Heayes looks at why toy and game designers should follow the lead of theme parks in striving for immersive experiences.

Putting time on design

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on the issue of how long it should take to develop a toy or game.

The future of play

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on what makes for a successful tech toy, and gazes into his crystal ball at what the future of this exciting sector has to offer.

The story behind Sceno

Heayes Design’s Richard Heayes talks us through the inspiration behind Sceno, his new line of themed panels that bring bricks to life.

The Crit

Heayes Design’s Richard Heayes takes a look at the single biggest issue most new inventors face: handling criticism.

Design your future in toys

Heayes Design’s Richard Heayes takes a look where’s best to start if you’re looking to break into the world of toy and game design.

The business of toy design

Heayes Design founder Richard Heayes offers up some ground rules for anyone looking to invent in the toy business.

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