Helen Genia
CoComelon joins Tonies line-up
“Our partnership with Moonbug Entertainment allows us to share the playful adventures of JJ and friends in a new screen-free way,” said Drew Vernon, Marketing Director for Tonies USA.
Mattel Consumer Products’ Helen Genia on her design-led “product is king” approach to brand licensing
Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.