Hello Kitty

“This partnership will bring something fresh to Sanrio’s portfolio and aligns perfectly with our creative ethos,” said Gary Wadhwani, Co-Founder and Director of Craft Buddy.

“Shashibo offers the perfect way to explore the world of Hello Kitty and Friends, all in the palm of your hands,” said Kevin Daniels, President and Co-Founder of Fun In Motion Toys.

The game ­– designed by Roberta Taylor – will launch via a crowdfunding campaign that’s set to go live in September.

“We’re so excited to partner with Bandai America on the portable Tamagotchi that will offer fans a fun and interactive way to connect with their friend Hello Kitty throughout the day,” said Sanrio’s Susan Tran.