Hot Wheels

“This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody,” said Christina Mirabelli, Director of Marketing at PUMA Sportstyle.

The range debuts with Hot Wheels Transformers Optimus Prime.

Mattel partnered with the Autistic Self Advocacy Network to validate the design and compatibility of the Hot Wheels Flippin Fast die-cast.

The FIGURE8 range features themed Magic 8 Balls, each on a posable body.

“We want to make audiences feel like they’re literally gripping the wheel for an unforgettable ride with Hot Wheels Let’s Race,” said Rob David, VP of Content Creative at Mattel Television Studios.

“We are very honoured to be working with Hot Wheels to create a co-branded collection that is cool, relevant and that fans will love,” said Matt Peters, MD of Sidemen Clothing.

“As Hot Wheels continues to grow, Let’s Race will bring even more fun to fans of all ages with creative stories, engaging characters, and of course, fast vehicles,” said Rob David, Vice President, Content Creative at Mattel Television.

The collaboration is the firm’s latest with Mattel, following the launch of a Barbie range earlier this year.

“Barbie the movie is a monumental moment for the brand,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.

Hot Wheels: Ultimate Challenge is a car makeover show inspired by the iconic toy brand.