Hot Wheels

The collaboration is the firm’s latest with Mattel, following the launch of a Barbie range earlier this year.

“Barbie the movie is a monumental moment for the brand,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.

Hot Wheels: Ultimate Challenge is a car makeover show inspired by the iconic toy brand.

Hot Wheels joins a Mattel Films slate that also includes movies based on Barbie, Masters of the Universe, UNO and View Master.

“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Dickson, President and Chief Operating Officer, Mattel.

He worked at Mattel for 17 years across brands including Matchbox and Hot Wheels.

The UNO movie will be an action heist comedy set in the underground hip hop world of Atlanta.

We caught up with Naomi to find out more about how she got her start in the world of toy and games, her new role at Jazwares and why she feels there’s never been a better time to be an inventor.

In the first of a two-part chat, inventor Dan Klitsner talks about the career he’s yet to have, rejection – and why champions are as important as sizzles.

Elsewhere, Goliath President David Norman will take on the additional responsibility of Global President of the firm’s newly formed gaming division.