“I believe that finding ways to build brands that offer quality play experiences for families and kids today is more important than ever and I am excited to be part of that,” said Kilpin.
We caught up with director Pete Cartlidge to learn how old trends have new life… And why Gravity Maze still amazes…
“Our work over the past two years to develop a flexible and results-oriented organisation is serving us well during this time,” said Mattel CEO Ynon Kriez.
Games and Puzzles enjoyed growth of 55%, Outdoor & Sports Toys was boosted by 22%, Building Sets sales jumped 20% and Arts & Crafts enjoyed a sales increase of 13% during Q1 2020.
Sam Unsicker, partner at BMT, sheds light on what it takes to be a designer with the group, and how – in such a trend-driven industry – the firm has remained on top of its game for over 30 years.
Daniel Abdelmassih lifts the lid on how concepts go from sketch to shelf within the design department of Bladez Toyz.
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