Hot Wheels

Hot Wheels designer Ryu Asada passes away

He worked at Mattel for 17 years across brands including Matchbox and Hot Wheels.

Mattel Films teams with Lil Yachty to bring UNO to the big screen

The UNO movie will be an action heist comedy set in the underground hip hop world of Atlanta.

Jazwares’ Naomi Brugnatelli on why there’s never been a better time to be an inventor

We caught up with Naomi to find out more about how she got her start in the world of toy and games, her new role at Jazwares and why she feels there’s never been a better time to be an inventor.

KID Group co-founder Dan Klitsner on Bop It’s origins, his dream job… And the importance of champions

In the first of a two-part chat, inventor Dan Klitsner talks about the career he’s yet to have, rejection – and why champions are as important as sizzles.

Doug Wadleigh to lead Goliath’s new LA-based toy division

Elsewhere, Goliath President David Norman will take on the additional responsibility of Global President of the firm’s newly formed gaming division.

Mattel celebrates 75 years of design with new Mattel Creations platform

The platform will sell a range of curated items that offer a peek inside Mattel’s creative process, as well as serving as a hub for collaborations with artists, designers, musicians and creators.

PlayMonster’s Tim Kilpin on the firm’s biggest ever launch: Snap Ships

We caught up with Tim Kilpin, President at PlayMonster, to find out more about his journey in the industry to date, and why PlayMonster’s latest launch – Snap Ships – is something special.

PlayMonster welcomes Tim Kilpin as president

“I believe that finding ways to build brands that offer quality play experiences for families and kids today is more important than ever and I am excited to be part of that,” said Kilpin.

Fuse London’s Pete Cartlidge on how old trends have new life – and why Gravity Maze amazes…

We caught up with director Pete Cartlidge to learn how old trends have new life… And why Gravity Maze still amazes…

Net sales drop but UNO, Pictionary and Hot Wheels enjoy growth in Mattel’s Q1 2020 results

“Our work over the past two years to develop a flexible and results-oriented organisation is serving us well during this time,” said Mattel CEO Ynon Kriez.

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