Hot Wheels
Fuse London’s Pete Cartlidge on how old trends have new life – and why Gravity Maze amazes…
We caught up with director Pete Cartlidge to learn how old trends have new life… And why Gravity Maze still amazes…
Net sales drop but UNO, Pictionary and Hot Wheels enjoy growth in Mattel’s Q1 2020 results
“Our work over the past two years to develop a flexible and results-oriented organisation is serving us well during this time,” said Mattel CEO Ynon Kriez.
US toy industry sees 7.6% growth in Q1 2020
Games and Puzzles enjoyed growth of 55%, Outdoor & Sports Toys was boosted by 22%, Building Sets sales jumped 20% and Arts & Crafts enjoyed a sales increase of 13% during Q1 2020.
Sam Unsicker on how Big Monster Toys has remained on top of its game for over 30 years
Sam Unsicker, partner at BMT, sheds light on what it takes to be a designer with the group, and how – in such a trend-driven industry – the firm has remained on top of its game for over 30 years.
Bladez Toyz’s Daniel Abdelmassih on creativity, the R/C space and bringing Hot Wheels to the toy drone sector
Daniel Abdelmassih lifts the lid on how concepts go from sketch to shelf within the design department of Bladez Toyz.