I.D.I.O.T. Award

Legendary inventor Eddy Goldfarb – the man behind toys like Chattering Teeth, Stompers and KerPlunk – on the power of optimism

Eddy Goldfarb discusses rejection, creativity and his dramatic first encounter with Ideal Toy Company.

Spin Master’s Ben Dermer on why the job of toy creatives is the opposite of being inventive

Ben Dermer, SVP of Toy Innovation at Spin Master, on the magic of great toys – and winning an I.D.I.O.T.

Vivid Imaginations founder Nick Austin reveals why he was so lucky in business

Where did it all go right for Vivid Imaginations?! Award-winning founder Nick Austin tells all…

From Leapfrog and Matchbox to Palitoy and Hasbro: John Barbour’s incredible career in toys

Meet the man that took toysrus.com from small fry to big success: industry legend John Barbour

Why thought, passion, enthusiasm and respect mean so much to the award-winning Pete Kellond

Hasbro’s Pete Kellond reveals what he enjoys most about the toy, game and entertainment industry

The secrets of creativity: what do magicians know? Prolific inventor Mark Setteducati tells all…

Magician, artist and inventor Mark Setteducati on his habitual creativity – and I.D.I.O.T. Award!

Hasbro’s Tanya Thompson wins I.D.I.O.T. Award at UK Toy Inventors’ Dinner

I.D.I.O.T. stands for International Designer and Inventor of Toys and the award is given as a tribute to those who have made outstanding contributions to the toy industry.

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