I.D.I.O.T. Award

Suzanne Robinson, Carterbench, I.D.I.O.T. Award

“There is no secret sauce!” Suzanne Robinson reveals what REALLY makes Carterbench remarkable…

Suzanne Robinson discusses all things Carterbench – and winning the I.D.I.O.T. Award

I.D.I.O.T. Award, Michael Lyden, Bob Fuhrer

Mini-I.D.I.O.T.-Award winner Michael Lyden – as remembered by his friend Bob Fuhrer

Nextoy’s Bob Fuhrer remembers his friend, Tyco US President Michael Lyden, RIP.

Ron Dubren, I.D.I.O.T. Award

“Without him, it would never have happened.” Ron Dubren on I.D.I.O.T. winner Stan Clutton

Why Stan Clutton deserved more credit – with Tickle Me Elmo co-inventor Ron Dubren

Tanya Thompson, Hasbro, I.D.I.O.T. Award

“Holy cow! Could it be me?” Hasbro’s Tanya Thompson discusses winning the I.D.I.O.T. Award

Tanya Thompson on winning Mojo Nation, Wonder Woman and I.D.I.O.T. awards – all in one year!

Ruth Elliott, Big Ideas, I.D.I.O.T. award, I.D.I.O.T award

Big Ideas’ Ruth Elliott on Deface Race, Whoopee Duck – and winning an I.D.I.O.T. award

Big Ideas’ Ruth Elliott discusses her route into the industry – and the key to establishing successful relationships with toy companies.

UK Toy Inventors’ Dinner, London Toy Fair, W.I.T.T.Y. Prize, I.D.I.O.T. award

Tickets now available for UK Toy Inventors’ Dinner 2024

The 2024 UK Toy Inventors’ Dinner will take place on Wednesday, January 24th at The Queen’s Club in West Kensington.

Mike Gray, I.D.I.O.T. Award, IDIOT Award, Milton Bradley, Hasbro

Milton Bradley and Hasbro inventor-relations guru Mike Gray looks back at his amazing career

Meet Mike Gray: inventor, I.D.I.O.T. winner and, “the wisest man in all of board gaming”

Mike Hirtle, Hasbro

“My career was built on a joke!” A candid chat with former Hasbro inventor relations titan Mike Hirtle

I.D.I.O.T. Award winner and Hasbro legend Mike Hirtle looks back on his fantastic career

I.D.I.O.T. Award, Deej Johnson, Torquil Norman

Bluebird Toys founder, Sir Torquil Norman, CBE, discusses his extraordinary career

As Sir Torquil Norman, CBE, celebrates his 90th birthday, we look back at a roundtable chat from 2014 where he tells Dougal Grimes how Polly Pocket came to market…

Eddy Goldfarb, I.D.I.O.T. Award

Legendary inventor Eddy Goldfarb – the man behind toys like Chattering Teeth, Stompers and KerPlunk – on the power of optimism

Eddy Goldfarb discusses rejection, creativity and his dramatic first encounter with Ideal Toy Company.

Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.