I.D.I.O.T. Award

Ruth Elliott, Big Ideas, I.D.I.O.T. award, I.D.I.O.T award

Big Ideas’ Ruth Elliott on Deface Race, Whoopee Duck – and winning an I.D.I.O.T. award

Big Ideas’ Ruth Elliott discusses her route into the industry – and the key to establishing successful relationships with toy companies.

UK Toy Inventors’ Dinner, London Toy Fair, W.I.T.T.Y. Prize, I.D.I.O.T. award

Tickets now available for UK Toy Inventors’ Dinner 2024

The 2024 UK Toy Inventors’ Dinner will take place on Wednesday, January 24th at The Queen’s Club in West Kensington.

Mike Gray, I.D.I.O.T. Award, IDIOT Award, Milton Bradley, Hasbro

Milton Bradley and Hasbro inventor-relations guru Mike Gray looks back at his amazing career

Meet Mike Gray: inventor, I.D.I.O.T. winner and, “the wisest man in all of board gaming”

Mike Hirtle, Hasbro

“My career was built on a joke!” A candid chat with former Hasbro inventor relations titan Mike Hirtle

I.D.I.O.T. Award winner and Hasbro legend Mike Hirtle looks back on his fantastic career

I.D.I.O.T. Award, Deej Johnson, Torquil Norman

Bluebird Toys founder, Sir Torquil Norman, CBE, discusses his extraordinary career

As Sir Torquil Norman, CBE, celebrates his 90th birthday, we look back at a roundtable chat from 2014 where he tells Dougal Grimes how Polly Pocket came to market…

Eddy Goldfarb, I.D.I.O.T. Award

Legendary inventor Eddy Goldfarb – the man behind toys like Chattering Teeth, Stompers and KerPlunk – on the power of optimism

Eddy Goldfarb discusses rejection, creativity and his dramatic first encounter with Ideal Toy Company.

Ben Dermer, Spin Master, I.D.I.O.T Award

Spin Master’s Ben Dermer on why the job of toy creatives is the opposite of being inventive

Ben Dermer, SVP of Toy Innovation at Spin Master, on the magic of great toys – and winning an I.D.I.O.T.

Nick Austin, Vivid Imaginations, I.D.I.O.T Award

Vivid Imaginations founder Nick Austin reveals why he was so lucky in business

Where did it all go right for Vivid Imaginations?! Award-winning founder Nick Austin tells all…

John Barbour, I.D.I.O.T. Award

From Leapfrog and Matchbox to Palitoy and Hasbro: John Barbour’s incredible career in toys

Meet the man that took toysrus.com from small fry to big success: industry legend John Barbour

Pete Kellond, I.D.I.O.T. Award

Why thought, passion, enthusiasm and respect mean so much to the award-winning Pete Kellond

Hasbro’s Pete Kellond reveals what he enjoys most about the toy, game and entertainment industry

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