I.D.I.O.T. Award

From Leapfrog and Matchbox to Palitoy and Hasbro: John Barbour’s incredible career in toys

Meet the man that took toysrus.com from small fry to big success: industry legend John Barbour

Why thought, passion, enthusiasm and respect mean so much to the award-winning Pete Kellond

Hasbro’s Pete Kellond reveals what he enjoys most about the toy, game and entertainment industry

The secrets of creativity: what do magicians know? Prolific inventor Mark Setteducati tells all…

Magician, artist and inventor Mark Setteducati on his habitual creativity – and I.D.I.O.T. Award!

Hasbro’s Tanya Thompson wins I.D.I.O.T. Award at UK Toy Inventors’ Dinner

I.D.I.O.T. stands for International Designer and Inventor of Toys and the award is given as a tribute to those who have made outstanding contributions to the toy industry.

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