The Brand Radar: Topps, The Hundred and the untapped potential of cricket in collectables
Start Licensing’s Ian Downes looks at what Topps’ Cricket Attax could do for the wider licensing potential of the sport, with contributions from Greg Lansdowne and Simon Gresswell.
TOMY’s Natalie Frow on celebrating 100 years of Britains Farm Toys
Natalie Frow – European Senior Brand Manager at TOMY – discusses the centenary and how the firm is looking to grow the Britains fanbase.
Aardman’s Rob Goodchild discusses the key to designing great products for Morph
A new category of BLE’s Kelvyn Gardner License This! competition is inviting designers to submit concepts based around Morph. Aardman’s Rob Goodchild tell us more.
Brand Licensing Europe teams with Mojo Nation on new Inventions & Product Innovations category for its License This! competition
The competition is now open – and winners will receive a free stand at BLE 2022, one-on-one consultation with members of the judging panel, and free memberships to Licensing International and Products of Change.
Watch: No Characters, No Vehicles, No Problem! Taking ‘Left-Field’ IP into Toys
How do IP owners and licensing agents take ‘left field’ brands into the world of toys and games? This session delves into some of the challenges involved and looks at the key to successfully giving these kinds of brands the toy treatment.
Watch: Playing with Brands
What makes for great licensed toys and games? How can brands successfully engage with the inventor community? And what are licensors looking for in a perfect toy partner? All this and more is explored in the Playing with Brands Panel session.
Licensed toys go under the microscope in ‘Playing with Brands’ panel at virtual Play Creators Conference
Panellists include Pixar Animation Studios’ Jen Tan, Roald Dahl’s Stephanie Griggs and SRL Consulting’s Susie Lecker.
Brand Designs: Start Licensing’s Ian Downes on creativity, ‘brand DNA’ and bringing Wallace & Gromit into board games
This week, we’re catching up with Ian Downes, Director at Start Licensing and co-founder of Brands Untapped, a brand new experiential licensing event launching in March 2021.
Start Licensing’s Ian Downes joins Mojo Nation as Non-Executive Director
“It is exciting times for Mojo Nation and I am looking forward to working with the team more closely,” said Downes.
The real deal: How likeness rights can make or break a toy line
Overworld Games has claimed its recent Total Recall board game failed to reach its Kickstarter goal as fans didn’t like the fact the artwork didn’t match the actors in the movie. Start Licensing’s Ian Downes takes a look at how likeness rights are a vital part of ensuring the success of licensed toys and games.