Idea

“The big idea that I hope this contest reinforces for kids is that dreams can become reality,” said Mark Carson, President and Co-Founder of Fat Brain Toys.

“We are on the hunt for great product and are excited to be working much more closely with the inventing community,” said Jazwares’ Michael Rinzler.

Having both pitched concepts and been pitched to, Kids Brand Insight’s Steve Reece shares his thoughts on what inventor relations execs should remember when receiving pitches.

Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it

“TOMY are once again delighted to be joining in this year’s amazing Mojo Pitch event to find the best of innovation for our toys and games portfolio,” said Alpesh Patel, VP of Global Toy Design, TOMY.

“We look forward to seeing what the participants come up with and hopefully it will lead to some exciting new Gibsons products,” said Emily Charles, product development manager at Gibsons.

Gamely Games’ Hazel Reynolds shares three important things she’s learnt about playtesting (spoiler: you can’t rely on your mum!) .

PlayMonster’s VP of New Business, Adam Hocherman, sheds light on his approach to finding great concepts, and tells us why he’ll never “pass” on an idea.

SG Labs’ Michael Gramelspacher and Rory Sledge talk us through their beginnings in the toy space, as well as lifting the lid on their fruitful partnership with Bang Zoom.

As his Brick Wonders exhibit ends a long-and-popular run in South London, we speak with LEGO designer, artist and author, Warren Elsmore.