Idea

The emotional roots of “Not Invented Here Syndrome”

Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it

TOMY joins Mojo Pitch 2020

“TOMY are once again delighted to be joining in this year’s amazing Mojo Pitch event to find the best of innovation for our toys and games portfolio,” said Alpesh Patel, VP of Global Toy Design, TOMY.

Gibsons joins Mojo Pitch 2020

“We look forward to seeing what the participants come up with and hopefully it will lead to some exciting new Gibsons products,” said Emily Charles, product development manager at Gibsons.

Three simple (but not obvious) tips on playtesting

Gamely Games’ Hazel Reynolds shares three important things she’s learnt about playtesting (spoiler: you can’t rely on your mum!) .

PlayMonster’s Adam Hocherman on his industry pet peeve, three tips on pitching and why he’s on your side

PlayMonster’s VP of New Business, Adam Hocherman, sheds light on his approach to finding great concepts, and tells us why he’ll never “pass” on an idea.

SG Labs’ Michael Gramelspacher and Rory Sledge on Yellies, Bang Zoom and the best way to have ideas

SG Labs’ Michael Gramelspacher and Rory Sledge talk us through their beginnings in the toy space, as well as lifting the lid on their fruitful partnership with Bang Zoom.

LEGO artist, designer and author Warren Elsmore talks creativity and how parents make him cringe

As his Brick Wonders exhibit ends a long-and-popular run in South London, we speak with LEGO designer, artist and author, Warren Elsmore.

Steve Reece looks at why professional toy and game inventors are so important for the toy industry

Despite having a bad first experience with the inventor community, Kids Brand Insight’s Steve Reece explores why inventors remain a vital part of the toy and game industry.

Cartamundi’s Marco van Haaften on how the firm’s Make My Game platform is helping designers of all experience levels progress their concepts

We caught up with Marco van Haaften, international marketing director at Cartamundi, to learn more about the firm’s Make My Game platform, as well as how Cartamundi’s new Design Centers are providing exciting opportunities for developers.

Anjar and Becker Associates join Mojo Pitch 2019 line-up

“We’re thrilled to be part of the Mojo Pitch,” said Becker Associates’ founder and CEO, Patti Becker.

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