Ideas

Serial inventor Dan Klitsner discusses RITE Ideas, Opposites, Relentless Listening – and the trap of developing variations.

“Spin Master is committed to supporting and championing the creative works of the global inventor community, which is why we’re excited to partner with Mojo Nation to bring the fun and the atmosphere of last year’s awesome stadium right to your homes!” said Spin Master’s David Winter.

Leila Nosrati sees ideas – as they are now, and as her clients might sell them. Here she tells us the three things she looks for in every product – and why some industry secrets should never be kept…

“As a dynamic company with lots of experience in toy industry, we have to be in constant search for new concepts that could be suitable for our portfolio,” said Entertoyment’s Ogeday Samatli.

Capturing stunning photos of toys, Mitchel Wu tells incredible stories in a single shot. We spoke with Mitch to find out what makes an engaging story, how he has ideas… And why grabbing attention isn’t enough.

With sales of over 350 million for one product alone, Rubik’s Brand Ltd. have been a major player in the industry for 40 years. We spoke to Head of Global Marketing, Hayley Woodward, to discover why the cube still has appeal, and what all inventors need to know about new ideas.

Heayes Design’s Richard Heayes shines a spotlight on the importance of ideas management, and why the old saying, “If you love something, let it go” is especially apt when it comes to ideation.

Aimed at students on product design and illustration courses, recent graduates and those new to the toy industry, the Mojo Nation Academy will be a brand new addition to the Mojo Nation website.

Inventing toys of every kind, Louise White is the President and Head Designer of Me First! Designs. We spoke with Louise to hear where ideas come from, and what advice she’d give clients, new designers and her younger self.

Writer and speaker Deej Johnson is a creative consultant with five books to his name. His latest, co-authored by Mojo Nation founder Billy Langsworthy, explains how to apply creative techniques to the invention of board games.