Ideo

“Play lets us dream about what the future could be. Only after we see it, can we make it real”: Michelle Lee – Partner & Managing Director of IDEO’s Play Lab – on how play can change the world.

“I look forward to bringing my passion for design-thinking, play and working closely with such a talented team to supercharge our success even further,” said Boyle.

“This new version of Twister will surely give players of all ages an exciting new, music-inspired experience to make memories from,” said Adam Biehl, SVP & General Manager, Hasbro Gaming.

Brendan Boyle, Partner at IDEO and Founder of the IDEO Play Lab, looks at the roles designers inhabit… And why the toy industry needs Hurdlers!

Our chat with IDEO’s Josh Finkle was our most read interview of 2022.

Josh Finkle tells us about his route into toy invention – and we discuss what keeps IDEO at the top of its game.

We caught up with Naomi to find out more about how she got her start in the world of toy and games, her new role at Jazwares and why she feels there’s never been a better time to be an inventor.

This year’s Play Creators Festival took place earlier this week, uniting the toy and game design world for two days of conferences, awards and pitching.

Boyle will be talking about the importance of play-based behaviours for creating a more innovative company culture.