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“Our mission, together with UFC, is to create something truly special, new, and limited for the serious UFC fan,” said Shaun Sakdinan, Founder of Stancé.

“We will be looking both forward and back as we celebrate the story of this legendary franchise with products and brand partners,” said Bruno Maglione, President of IMG’s licensing business.

“We’re only beginning to scratch the surface of the potential of this amazing franchise,” said Filip Sablik, BOOM! Studios’ President of Publishing & Marketing.

“With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand,” said Adam Steel, Senior Director of Licensing at IMG.