Interactive

“We cannot wait to surprise the whole family with the magical experience of unboxing their very own Present Pet puppy,” said Jean Gomez, Spin Master’s VP Marketing & Global Business Unit Lead.

We caught up with Jonathan Bennink, design manager at The LEGO Group, to learn more about what went into giving the iconic moustachioed plumber a LEGO makeover.

“The Keys and Curios brings a new level of personalisation to fans of the Wizarding World,” said Tom Greene, Wizarding World Digital’s Chief Operating Officer.

“TOMY is globally recognised as a pioneer of innovative and imaginative toys, and this heritage has led to perhaps the most engaging and charming toy ever,” said Pete Henseler, president of TOMY International.

“We’re creating a new type of play where the physical world actually influences the AR layer, instead of the other way around,” said LEGO’s Tom Donaldson.