inventor

Designer Brett J. Gilbert on why it’s great to find a publisher who likes your game, but it’s better to find one who can improve it

Fresh from seeing three of his games – Mandala, Chocolate Factory and Maya – launch at Essen 2019, we caught up with Brett J. Gilbert to learn more about the development process behind them.

Three simple (but not obvious) tips on playtesting

Gamely Games’ Hazel Reynolds shares three important things she’s learnt about playtesting (spoiler: you can’t rely on your mum!) .

PlayMonster’s Adam Hocherman on his industry pet peeve, three tips on pitching and why he’s on your side

PlayMonster’s VP of New Business, Adam Hocherman, sheds light on his approach to finding great concepts, and tells us why he’ll never “pass” on an idea.

Prolific inventor Maureen Hiron on having ideas – and the daftest thing a game designer can do

We caught up with Maureen at one of her game signings to learn more about her history in the industry, and find out what advice she’d give new inventors.

SG Labs’ Michael Gramelspacher and Rory Sledge on Yellies, Bang Zoom and the best way to have ideas

SG Labs’ Michael Gramelspacher and Rory Sledge talk us through their beginnings in the toy space, as well as lifting the lid on their fruitful partnership with Bang Zoom.

The formula for successful toy and game inventing

Inventors looking to build and sustain a successful career need to embrace the quality x quantity formula, says Kids Brand Insight’s Steve Reece.

CF@TF Creative Factor Inventor Day returns for Toy Fair 2020

“If you are looking for a way to get your product in front of the industry experts that can bring your concept to life or advance it to the next level, this is the program to take advantage of at Toy Fair,” said The Toy Association’s Marian Bossard.

Wow! Stuff’s Richard North on Invisibility Cloaks, the Six Million Dollar Man and the worst thing you can do in a pitch

We caught up with North to learn more about what makes a concept perfect for Wow! Stuff, and delve into the development process behind the firm’s award-winning Invisibility Cloak.

Steve Moore on the launch of his new invention studio, Tantrum Innovation

We caught up with Moore to learn more about his new venture, and find out how the likes of FUSE and IDEO helped shape his approach to design and creativity.

FUSE London and Triclops star as The Apprentice takes on toys

The most recent episode of BBC One’s The Apprentice saw the candidates tasked with creating a toy, and FUSE London and Triclops Studio were on hand to help.

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