inventor

Award-winning inventor Don Ullman on what powers the process behind mega-hits Don’t Step In It, Soggy Doggy, and more

With a string of hit titles including Don’t Step In It, Soggy Doggy and Heist, Don Ullman is a prolific and award-winning inventor. We caught up with Don to ask about his creative process, collaborative efforts and overnight success…

JMP Creative’s Jim McCafferty reveals how brainstorming, magic and a thick skin power his creativity

With a past career as an escapologist and illusionist, Jim McCafferty now makes the world a happier place by creating magical toys and games… And terrific entertainment.

Beyond the Product: 360° thinking for IP

Making Things’ Fi Murray looks at how broad thinking can help transform one killer invention into a hot new brand spanning multiple product categories…

WATCH: University Games’ Bob Moog talks game design with Stupid Deaths inventor David Snow

At this year’s New York Toy Fair, University Games president Bob Moog sat down with The Fantastic Factory’s David Snow as part of the firm’s UG Studios video series.

Hasbro’s Tanya Thompson on what she looks for when meeting inventors

Don’t Step In It, Peeing Pup, The Slow Motion Race; Hasbro is on a roll when it comes to launching great games from the inventor community. We caught up with the firm’s director of global product acquisition for games, Tanya Thompson, to find out what makes for a great Hasbro game…

The Toy Association’s Marian Bossard on engaging with the inventor community at US Toy Fair with Creative Factor

We caught up with The Toy Association’s Executive Vice President of Global Market Events, Marian Bossard, to find out more about how the organisation looks to engage with and elevate the global inventor community.

Here’s an idea…

Heayes Design’s Richard Heayes shines a spotlight on the importance of ideas management, and why the old saying, “If you love something, let it go” is especially apt when it comes to ideation.

The emotional roots of “Not Invented Here Syndrome”

Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it

TOMY joins Mojo Pitch 2020

“TOMY are once again delighted to be joining in this year’s amazing Mojo Pitch event to find the best of innovation for our toys and games portfolio,” said Alpesh Patel, VP of Global Toy Design, TOMY.

LEGO debuts new inventor platform, the Innovation Intake Portal

New online portal allows inventors to submit ideas for new play concepts to LEGO.

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