James Austin-Smith

Moose Toys UK’s James Austin-Smith talks creativity, innovation and the future of Scruff-a-Luvs

Following on from Moose Toys UK being named Toy Designer of the Year for Scruff-a-Luvs at last week’s Play Creators Awards, we caught up with Austin-Smith to learn more about his approach to design, and what the future holds for the Scruffs brand.

Designers to banish pet peeves to Room 101 at Toy and Game Design Conference 2019

Making Things’ Fi Murray, Triclops Studios’ Rob Ames and Worlds Apart’s James Austin-Smith will look to convince creative consultant Deej Johnson that their pet hate deserves to go into Room 101.

Toy revolution

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).

Worlds Apart’s James Austin-Smith on the origins of its pioneering plush concept, Scruff-a-Luvs

The transformation aspect to Scuff-a-Luvs is so complex that Worlds Apart had to design and build a custom manufacturing process, as no one had done this with plush before.

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