James Austin-Smith

Moose Toys UK’s James Austin-Smith on creative thinking, bad product reviewers – and how he kickstarts ideas

With nearly 15 years of toy design under his belt, James Austin-Smith is Head of R&D and Product Design at Moose Toys. Here we discover his pet peeve – and the one thing that stops his creative process…

Moose Toys UK, So Sound, Open 2 Design and Making Things to share tips on how graduates can succeed in the toy space at New Designers 2020

The session will give an in-depth guide as to what life as a toy designer and freelance inventor looks like, delving into the various routes recent graduate can take to give themselves the best chance of working in the toy space.

Moose Toys joins Virtual Mojo Pitch 2020

“The September Mojo event has become a highlight in our calendar and we are really looking forward to returning to the pitch sessions for a third year,” said Moose Toys UK’s James Austin-Smith.

“If creativity’s easy, you aren’t doing it right!”: Moose Toys’ David Emblin on the advice he’d give inventors, parents – and his younger self

With a range of toys that includes Team Gem, Foam Alive and Scruff-a-Luvs, the Moose Toys team is a phenomenal factory of fun. We spoke to the firm’s Senior Product Designer, David Emblin to hear why comfort is his creative Kryptonite.

Moose Toys UK’s James Austin-Smith talks creativity, innovation and the future of Scruff-a-Luvs

Following on from Moose Toys UK being named Toy Designer of the Year for Scruff-a-Luvs at last week’s Play Creators Awards, we caught up with Austin-Smith to learn more about his approach to design, and what the future holds for the Scruffs brand.

Designers to banish pet peeves to Room 101 at Toy and Game Design Conference 2019

Making Things’ Fi Murray, Triclops Studios’ Rob Ames and Worlds Apart’s James Austin-Smith will look to convince creative consultant Deej Johnson that their pet hate deserves to go into Room 101.

Toy revolution

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).

Worlds Apart’s James Austin-Smith on the origins of its pioneering plush concept, Scruff-a-Luvs

The transformation aspect to Scuff-a-Luvs is so complex that Worlds Apart had to design and build a custom manufacturing process, as no one had done this with plush before.

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