James Austin-Smith

Designers to banish pet peeves to Room 101 at Toy and Game Design Conference 2019

Making Things’ Fi Murray, Triclops Studios’ Rob Ames and Worlds Apart’s James Austin-Smith will look to convince creative consultant Deej Johnson that their pet hate deserves to go into Room 101.

Toy revolution

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).

Worlds Apart’s James Austin-Smith on the origins of its pioneering plush concept, Scruff-a-Luvs

The transformation aspect to Scuff-a-Luvs is so complex that Worlds Apart had to design and build a custom manufacturing process, as no one had done this with plush before.

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