Jasen Wright

HarperCollins, Bentex, Centric, Magic Mixies, Moose Toys, WildBrain CPLG, Jasen Wright, Ronnie Frankowski

HarperCollins, Bentex and Centric among first Magic Mixies licensees in US and Canada

“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.

Jasen Wright, WildBrain CPLG

WildBrain CPLG’s Jasen Wright on the “enormous potential” of Chip & Potato – and what’s next for Strawberry Shortcake

Jasen Wright – VP North America at WildBrain CPLG – talks us through his approach to crafting brand extensions for the likes of Strawberry Shortcake and Chip & Potato.

WildBrain CPLG, Magic Mixies, Moose Toys, Jasen Wright

WildBrain CPLG looks to bring Magic Mixies into apparel, publishing and homewares

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

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