Jazwares

“This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

The range kicks off with Glinda and Elphaba Squishmallows.

“Attending the Play Creators Festival is a fantastic opportunity for Jazwares to meet and collaborate with innovative thinkers from across the world!” said Magdalena Eichhorn, Inventor Relations Manager, BlueJ at Jazwares.

BlueJ Manager Magdalena Eichhorn reveals the areas she feels are ‘underserved’ by inventors.

The Op’s Tony Serebriany, PlayMonster’s Dianne Lauble and Jazwares’ Magdalena Eichhorn will discuss how they approach presenting – and championing – inventor concepts internally.

“Launching the new Squishmallows x Stranger Things collection with Netflix is a major milestone for the brand,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

Gerhard Runken – Senior Vice President of Brand at Jazwares – takes us inside the toy sensation that is Squishmallows.

“We are steadfast in our vision to expand Squishmallows into a full 360-degree lifestyle brand and are eager for fans to add this epic collection to their wardrobes,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.

“Demand for Squishmallows is not slowing down, so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.

“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.