Jazwares launches CoComelon HugMees by Squishmallows
“CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares
USAopoly gives Squishmallows the Monopoly treatment
The game comes with an exclusive collectible 4” Squishmallows Cam the Cat plush.
Jazwares’ Lauren Mershon, KidsKnowBest’s Jack Day and Triclops Studio’s Rob Ames to talk trends at Play Creators Conference
Panellists will be discussing how social virality influences the product selection process, the key to successful trendspotting and TikTok’s role in shaping trends.
Simba Dickie to launch construction sets, ride-ons and pocket money toys for Boat Rocker’s Dino Ranch
“We’re delighted to welcome Simba Dickie to our ever-growing herd of best-in-class licensees for Dino Ranch,” said Kate Schlomann, EVP Brand Management and Content Marketing at Boat Rocker.
Jazwares joins Mojo Pitch 2022
“The team and I are energised by the success of last year’s event and looking forward to new partnerships that will continue Jazwares’ explosive growth!” said David Winter, Senior Director at BlueJ, Jazwares’ Blue Sky Design and Development division.
Jazwares’ David Winter on products, trends and being part of a culture of innovation
David Winter, Head of New Product Acquisition and Inventor Relations at Jazwares, discusses the collaborative nature of how his team works with inventors.
“BlueJ is focused on inventors winning with Jazwares”: Lauren Mershon and Brian Thornber on championing great ideas
Lauren and Brian tell us about their route into IR – and what they’re currently looking for from inventors.
Jazwares names Jeremy Padawer as Chief Brand Officer
In this newly created role prioritising brand and growth strategies, Padawer will be responsible for the company’s global brand building, design, marketing and communications across all business units.
WATCH: The Inventor Relations Landscape
This panel session features IR execs discussing their golden rules for working with inventors, current challenges in the space and the advice they’d give to those new to the world of toy and game invention.
The Hershey Company to bring its sweet brands into toys and games with the likes of Jazwares, Spin Master and Funko
Partnerships include Kellytoy for plush, Spin Master for games and YWow for novelty sized puzzles.