Jazwares

“Demand for Squishmallows is not slowing down, so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.

“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

Jazwares is launching My Friend Meekah and a Blippi Dump Truck in August.

The partnership will span 18 anime series, including Chainsaw Man, Attack on Titan and JUJUTSU KAISEN.

“The BlueJ team is excited to meet with all the talented inventors at the Pitch and find the next big hit that will build incredible new brands, or concepts that innovate on our portfolio of licensed brands,” said David Winter, VP of BlueJ – Jazwares’ Blue Sky Innovation, Design & Development division.

“CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares

The game comes with an exclusive collectible 4” Squishmallows Cam the Cat plush.

Panellists will be discussing how social virality influences the product selection process, the key to successful trendspotting and TikTok’s role in shaping trends.

“We’re delighted to welcome Simba Dickie to our ever-growing herd of best-in-class licensees for Dino Ranch,” said Kate Schlomann, EVP Brand Management and Content Marketing at Boat Rocker.

“The team and I are energised by the success of last year’s event and looking forward to new partnerships that will continue Jazwares’ explosive growth!” said David Winter, Senior Director at BlueJ, Jazwares’ Blue Sky Design and Development division.