Jeff Wilcox
Rich Mazel and Jeff Wilcox on the ‘Invent-to-Consumer’ model that fuels All 4 Fun Toys
“We can prove there isn’t just a three-year life cycle for great inventions”: Rich Mazel and Jeff Wilcox on what to expect from All 4 Fun.
Popular Articles
“It’s something we really believed in”: JMP Creative’s Jim McCafferty on the origins of Sticki Rolls
"It’s a brand with enormous potential for reinvention": Jumbo's Antoine Serres talks Stratego
Visit the Mojo Nation team at London Toy Fair and Spielwarenmesse this month
Sixth edition of CATAN "modernises the brand for today's players"
Happy Potter: Product Designer Phoebe Mason on how Pott’d creates its air-dry-clay kits
Upcoming Events
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- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
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- 21st - 23rd May 2024
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
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- 25th - 27th June 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
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- Tuesday, June 25th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
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- Wednesday, June 26th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
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- Thursday, June 27th, 2024
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
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- 24th - 26th September 2024
- Excel London
Brand Licensing Europe
