Jelena Stosic

“Our latest study paints a clear picture – the number of children considering themselves a fan of something is increasing,” said Jelena Stosic, Strategy Director at KI.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

The insight-led event – taking place on March 21st at London’s Conway Hall – will share top findings from the firm’s recent Global Family Study.