What makes for great licensed toys and games? How can brands successfully engage with the inventor community? And what are licensors looking for in a perfect toy partner? All this and more is explored in the Playing with Brands Panel session.
Licensed toys go under the microscope in ‘Playing with Brands’ panel at virtual Play Creators Conference
Panellists include Pixar Animation Studios’ Jen Tan, Roald Dahl’s Stephanie Griggs and SRL Consulting’s Susie Lecker.
With Toy Story 4 still wowing kids (and adults) on both the big screen and in the toy aisles, we caught up with Tan to learn more about turning great Pixar movies into best-selling toys and games.