Jenga

The survey from the BTHA and Mojo Nation was carried out to celebrate the London Toy Fair’s 70th anniversary.

“The global Hasbro team is executing our playbook amidst a dynamic and challenging environment,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

The session sees Scott reveal the surprising complexity that emerges when we play a game by a few simple rules.

Based on a game that Leslie Scott devised in the early 1970s with her baby brother’s toy building blocks, Jenga’s journey to becoming the household name it is today actually had a rocky start.