Joel Silverman

Joel Silverman, CEO at KidsKnowBest, details the firm’s new Growing Pains Accelerator, an initiative designed to help inventors, designers and start-ups with mentoring, collaboration and practical services worth at least £150,000.

“Now ToyAid is complete, I really hope everyone has positive times ahead and the toy industry as a whole is remembered for the support they gave in a time of need for many families,” said Joel Silverman, co-founder of ToyAid.

Smyths Toys has kicked things off by pledging £50,000 to the cause.

New online review platform KidsKnowBest allows children to voice their opinions on toys, games, movies, food and apps. Co-founder Joel Silverman explains why toy firms should embrace such honest feedback.