John Lewis

“Seeing how new customers and educators have embraced Hug Me Pillows as a tool for comfort and emotional well-being is truly heartwarming,” said Hug Me Pillows Creator Lucy Freeth.

What changes did then games buyer at John Lewis, Lucy Benham, suggest for the Gibsons game Out of Order… And why?

Can an inventors’ track-record be a key factor in buying decisions? Should there be more knowledge-sharing happening between these two areas of the industry? Are publishers doing enough to shine a light on their inventor items? All these questions, and more, are tackled in this Buyers & Inventors panel session.

Klara’s blue caped crusader teddy bear will go on sale this Christmas at John Lewis, with 100% of the profits going directly to the NHS.

We caught up with Graeme and Fiona Fraser-Bell to find out what they do, why it works – and the difference between pitching to the Dragons and the public…

Kids can send in their ‘super bear’ designs, with the winning creation going on to be sold in stores this Christmas, with profits going to the NHS.

“This session will have the entire eco-system covered, from concept ideation, to pitching, to what makes something a great fit for the shelves of John Lewis,” said Mojo Nation’s Billy Langsworthy.

Sales of wooden toys are up 15% at John Lewis this year.