Jon Vanderbeek

We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

Jon Vanderbeek discusses nurturing talent, new business models and exciting plans for Sweet Spot Studio’s new building.

In his session, Jon will be revealing six key learnings that have proved vital to Sweet Spot Studio’s enduring success over the past 15-plus years.

How do you tackle follow up? When does chasing become pestering? Would you still pitch to a company after being ‘ghosted’ by them? Inventors share their thoughts.

We caught up with figures from Bang Zoom, Open 2 Design and Sweet Spot Studio Inc to learn more about how 2018 was for them and what they think of the state of play moving into this year.

The Michigan-based invention house, founded by Jon and Sarah Vanderbeek, scooped the award at Mattel’s Inventor Showcase event.

Having both been mentored under toy legends at Bang Zoom Design and The Obb, the Vanderbeek’s have gone on to develop major launches for the likes of Hasbro, Mattel and Spin Master.