Jon Vanderbeek

Design roundtable: Sweet Spot Studio, Bang Zoom and Open 2 Design talk industry shifts, creativity and recent successes

We caught up with figures from Bang Zoom, Open 2 Design and Sweet Spot Studio Inc to learn more about how 2018 was for them and what they think of the state of play moving into this year.

Sweet Spot Studio scoops Toy of the Year award from Mattel for work on Thomas & Friends TrackMaster Dino Escape

The Michigan-based invention house, founded by Jon and Sarah Vanderbeek, scooped the award at Mattel’s Inventor Showcase event.

Jon and Sarah Vanderbeek on why 2017 was a “pivot point” for Sweet Spot Studio

Having both been mentored under toy legends at Bang Zoom Design and The Obb, the Vanderbeek’s have gone on to develop major launches for the likes of Hasbro, Mattel and Spin Master.

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