Stuff We Loved: What are the industry’s favourite toy and game launches of 2022?
We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!
Sweet Spot Studio’s Jon Vanderbeek on looping trains, crawling geckos and hovering slugs
Jon Vanderbeek discusses nurturing talent, new business models and exciting plans for Sweet Spot Studio’s new building.
Sweet Spot Studio’s Jon Vanderbeek to discuss ‘How to Thrive as a Small Studio’ at Play Creators Conference
In his session, Jon will be revealing six key learnings that have proved vital to Sweet Spot Studio’s enduring success over the past 15-plus years.
Chasing, ghosting and feedback: Inventors discuss post-pitch follow up
How do you tackle follow up? When does chasing become pestering? Would you still pitch to a company after being ‘ghosted’ by them? Inventors share their thoughts.
Design roundtable: Sweet Spot Studio, Bang Zoom and Open 2 Design talk industry shifts, creativity and recent successes
We caught up with figures from Bang Zoom, Open 2 Design and Sweet Spot Studio Inc to learn more about how 2018 was for them and what they think of the state of play moving into this year.
Sweet Spot Studio scoops Toy of the Year award from Mattel for work on Thomas & Friends TrackMaster Dino Escape
The Michigan-based invention house, founded by Jon and Sarah Vanderbeek, scooped the award at Mattel’s Inventor Showcase event.
Jon and Sarah Vanderbeek on why 2017 was a “pivot point” for Sweet Spot Studio
Having both been mentored under toy legends at Bang Zoom Design and The Obb, the Vanderbeek’s have gone on to develop major launches for the likes of Hasbro, Mattel and Spin Master.