Jurassic World

“We’re adding the Moose wow to the building playset category” said John Coyne, Chief Brand Officer at Moose Toys.

“Dinosaurs are an evergreen toy trend, reaching multiple age points including pre-schoolers, and with our Toomies success in this market, dinosaurs seemed like a great fit for our next collaboration,” said Mary Wood, General Manager UK at TOMY.

We caught up with LEGO’s Sven Robin Kahl to learn more about the origins of Hidden Side and how he kick-started his ten-year tenure at the company.

The top selling themes in 2018 were LEGO City, LEGO Technic, LEGO Star Wars, LEGO Friends and LEGO Ninjago.