Kids Industries’ Gary Pope to discuss ‘Why Insight Matters in Toy Design’ at Play Creators Conference 2023
The session will look at how a better understanding of insights – including where to find them and how to apply them – can lead designers and inventors to stronger, more saleable concepts.
Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers
The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.
Parents’ top priorities from content includes positive role models, soft education and a focus on fantasy, reveals Kids Industries study
The full report will launch at KI’s Global Family conference on March 21st.
Kids Industries to share study insights at next month’s Global Family conference
The insight-led event – taking place on March 21st at London’s Conway Hall – will share top findings from the firm’s recent Global Family Study.
Parents want to see no differentiation between ‘girl’ and ‘boy’ toys, says Kids Industries report
The report explores the concept of diversity and inclusion amongst children and their parents – and what this looks like in the toys they play with.
Kids Industries marks 20 years with fresh brand identity and October conference
The family-focused marketing agency plans to share insights from its Global Family Study at a London-based conference this October.
Kids Industries’ Gary Pope to talk ‘Families, experiences and the importance of toys’ at BLE 2021
The session will see Gary share never before seen data to explore how families like to shop now – and how these behaviours have amplified following the pandemic.