Kids Industries

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

“Our latest study paints a clear picture – the number of children considering themselves a fan of something is increasing,” said Jelena Stosic, Strategy Director at KI.

We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

The session will look at how a better understanding of insights – including where to find them and how to apply them – can lead designers and inventors to stronger, more saleable concepts.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

The full report will launch at KI’s Global Family conference on March 21st.

The insight-led event – taking place on March 21st at London’s Conway Hall – will share top findings from the firm’s recent Global Family Study.

The report explores the concept of diversity and inclusion amongst children and their parents – and what this looks like in the toys they play with.

The family-focused marketing agency plans to share insights from its Global Family Study at a London-based conference this October.

The session will see Gary share never before seen data to explore how families like to shop now – and how these behaviours have amplified following the pandemic.