Kids Industries’ Gary Pope to discuss ‘Why Insight Matters in Toy Design’ at Play Creators Conference 2023
The session will look at how a better understanding of insights – including where to find them and how to apply them – can lead designers and inventors to stronger, more saleable concepts.
Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers
The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.
Parents’ top priorities from content includes positive role models, soft education and a focus on fantasy, reveals Kids Industries study
The full report will launch at KI’s Global Family conference on March 21st.
The insight-led event – taking place on March 21st at London’s Conway Hall – will share top findings from the firm’s recent Global Family Study.
The report explores the concept of diversity and inclusion amongst children and their parents – and what this looks like in the toys they play with.
The family-focused marketing agency plans to share insights from its Global Family Study at a London-based conference this October.
The session will see Gary share never before seen data to explore how families like to shop now – and how these behaviours have amplified following the pandemic.