“We are now surveying an additional 21,000 children in both countries, providing all of this data to our clients in real-time with expert analysis from our growing team of researchers and analysts,” said Nick Richardson, CEO of The Insights People.
“Gen Speak – children using a smart speaker to call up content, answer a homework question or order a new pair of trainers with their own pre-paid credit card – is rapidly becoming the new normal in many homes, and we see this trend continuing,” said Kids Insights’ Nick Richardson.
“Innovation is everything in the toy industry and it’s lovely being able to support inventors at the early stage to make sure great ideas don’t miss their mark,” said Fundamentally Children’s Amanda Gummer.
Kids Insights founder Nick Richardson on why it’s never been more important for toy firms to secure robust research
The market intelligence specialist surveys 20,000 young people each year, with data available in reports released every 12 weeks.
Kids Insights teams with Mojo Nation to provide readers with data, trend-analysis and exclusive reports
“We’re going all out to provide the readers and subscribers of Mojo Nation with engaging and valuable insight that the businesses in those sectors will be able to use to inform their decision-making,” said Kids Insights CEO Nick Richardson.
Attendees of the Festival will get a complimentary copy of the firm’s latest Trend Alert report and two-days free access to Kids Insights’ award-winning online portal.