“Twenty years on, the Force is still with us and there’s still so much more to come,” said LEGO’s Jens Kronvold Frederiksen.
“We’re creating a new type of play where the physical world actually influences the AR layer, instead of the other way around,” said LEGO’s Tom Donaldson.
“Gen Speak – children using a smart speaker to call up content, answer a homework question or order a new pair of trainers with their own pre-paid credit card – is rapidly becoming the new normal in many homes, and we see this trend continuing,” said Kids Insights’ Nick Richardson.
New report also shows that playtime is being squeezed, with nearly a third of families spending less than five hours playing together every week.
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