kids

Burger King UK drops plastic toys from kids’ meals while McDonald’s adds ‘swapping out’ option to Happy Meals

“Work is currently underway across all of our markets to look at how we can completely move away from non bio-degradable plastic toys by 2023,” said Fernando Machado, global chief marketing officer at Burger King.

Kim Vandenbroucke on the real-life inspiration behind Hasbro’s Peeing Pup

Fresh from winning the Emerging Innovator Award at Hasbro’s annual Innovator Expo, we caught up with Vandenbroucke to learn more about her approach to design

TOMY debuts ‘first-ever evolving toy’, Rizmo

“TOMY is globally recognised as a pioneer of innovative and imaginative toys, and this heritage has led to perhaps the most engaging and charming toy ever,” said Pete Henseler, president of TOMY International.

LEGO Harry Potter and Wow! Stuff’s Invisibility Cloak triumph at Licensing Awards 2019

Elsewhere, Peppa Pig was named Best Pre-School Licensed Property while Harry Potter scooped Best Children’s or Tween Licensed Property.

Nickelodeon acquires Garfield and plans to turn brand into a “multi-generational consumer products juggernaut”

Pam Kaufman, president of VNCP, said: “Garfield is a global evergreen franchise that is a natural fit with Nickelodeon and our portfolio of iconic properties.”

Play.institute’s Cephas Howard on LEGO, Kickstarter and why comfort zones kill innovation

We caught up with Howard to learn more about how his time at LEGO shaped his approach to design, and what the future holds with his Play.institute.

Bandai Namco debuts new AR-infused play kit, tori

The set allows children to craft and play with real toys – like the tori Wand, tori Catapult and tori Spacecrafts – and engage with them in the digital space.

Play-Doh, Monopoly and Magic: The Gathering drives growth for Hasbro in Q2 2019 results

“We delivered a high-quality second quarter, with positive consumer trends at retail and profitable growth led by several geographies and brand categories,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

LEGO marks 20 years of LEGO Star Wars with special edition sets

“Twenty years on, the Force is still with us and there’s still so much more to come,” said LEGO’s Jens Kronvold Frederiksen.

Toy revolution

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).

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