kids

Nickelodeon acquires Garfield and plans to turn brand into a “multi-generational consumer products juggernaut”

Pam Kaufman, president of VNCP, said: “Garfield is a global evergreen franchise that is a natural fit with Nickelodeon and our portfolio of iconic properties.”

Play.institute’s Cephas Howard on LEGO, Kickstarter and why comfort zones kill innovation

We caught up with Howard to learn more about how his time at LEGO shaped his approach to design, and what the future holds with his Play.institute.

Bandai Namco debuts new AR-infused play kit, tori

The set allows children to craft and play with real toys – like the tori Wand, tori Catapult and tori Spacecrafts – and engage with them in the digital space.

Play-Doh, Monopoly and Magic: The Gathering drives growth for Hasbro in Q2 2019 results

“We delivered a high-quality second quarter, with positive consumer trends at retail and profitable growth led by several geographies and brand categories,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

LEGO marks 20 years of LEGO Star Wars with special edition sets

“Twenty years on, the Force is still with us and there’s still so much more to come,” said LEGO’s Jens Kronvold Frederiksen.

Toy revolution

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).

Nominations now open for the Play Creators Awards 2019

Categories include R&D Team of the Year, Design Agency of the Year and Toy Designer of the Year.

LEGO Hidden Side to “break the mould” of AR play experiences

“We’re creating a new type of play where the physical world actually influences the AR layer, instead of the other way around,” said LEGO’s Tom Donaldson.

Voice activation to become kids’ preferred operating system this year, predicts Kids Insights

“Gen Speak – children using a smart speaker to call up content, answer a homework question or order a new pair of trainers with their own pre-paid credit card – is rapidly becoming the new normal in many homes, and we see this trend continuing,” said Kids Insights’ Nick Richardson.

Playing together makes families happier, closer and less stressed, states LEGO’s Play Well Report

New report also shows that playtime is being squeezed, with nearly a third of families spending less than five hours playing together every week.

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