kids

LEGO Hidden Side to “break the mould” of AR play experiences

“We’re creating a new type of play where the physical world actually influences the AR layer, instead of the other way around,” said LEGO’s Tom Donaldson.

Voice activation to become kids’ preferred operating system this year, predicts Kids Insights

“Gen Speak – children using a smart speaker to call up content, answer a homework question or order a new pair of trainers with their own pre-paid credit card – is rapidly becoming the new normal in many homes, and we see this trend continuing,” said Kids Insights’ Nick Richardson.

Playing together makes families happier, closer and less stressed, states LEGO’s Play Well Report

New report also shows that playtime is being squeezed, with nearly a third of families spending less than five hours playing together every week.

Designed for play

A conversation about coding toy Cubetto leads MURO founder Jeremy Bond to consider how great toys make adults more playful, as well as their kids.

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