KidsKnowBest

Vivid embraces TikTok as part of push for Escape Room: The Game 2

“Working with TikTok creators really brought the game to life among this Gen Z audience, appealing to their sense of fun, self-critique and group game play” said Lucy Vaughan, Assistant Brand Manager at Vivid Toy Group.

ToyAid raises over £140k for Global’s Make Some Noise charity

“Now ToyAid is complete, I really hope everyone has positive times ahead and the toy industry as a whole is remembered for the support they gave in a time of need for many families,” said Joel Silverman, co-founder of ToyAid.

ToyAid initiative rallies toy industry to help raise funds for Global’s Make Some Noise charity

Smyths Toys has kicked things off by pledging £50,000 to the cause.

Reviews by kids, for families

New online review platform KidsKnowBest allows children to voice their opinions on toys, games, movies, food and apps. Co-founder Joel Silverman explains why toy firms should embrace such honest feedback.

KidsKnowBest backs Rising Star category of Mojo Nation 100

Online review platform KidsKnowBest is sponsoring the Design Agencies category of the Mojo Nation 100 publication.

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