KidsKnowBest

The monthly podcast is co-hosted by Kids Industries CEO Gary Pope, Sherbert Research MD Nicki Karet and Peter Robinson, Chief Strategy Officer at KidsKnowBest.

Joel Silverman, CEO at KidsKnowBest, details the firm’s new Growing Pains Accelerator, an initiative designed to help inventors, designers and start-ups with mentoring, collaboration and practical services worth at least £150,000.

“Working with TikTok creators really brought the game to life among this Gen Z audience, appealing to their sense of fun, self-critique and group game play” said Lucy Vaughan, Assistant Brand Manager at Vivid Toy Group.

“Now ToyAid is complete, I really hope everyone has positive times ahead and the toy industry as a whole is remembered for the support they gave in a time of need for many families,” said Joel Silverman, co-founder of ToyAid.

Smyths Toys has kicked things off by pledging £50,000 to the cause.

New online review platform KidsKnowBest allows children to voice their opinions on toys, games, movies, food and apps. Co-founder Joel Silverman explains why toy firms should embrace such honest feedback.

Online review platform KidsKnowBest is sponsoring the Design Agencies category of the Mojo Nation 100 publication.