kidult

Kidult: Hot new trend? Flash in the pan? Or something that’s been a mainstay of the industry for decades? We ask industry figures for their take…

So Sound’s Toy and Game Designer Sam Roberts talks cats, coffee and coming up with ideas.

“This year’s biggest trends underscore the ongoing impact of the pandemic on play; the toy industry’s growing commitment to helping kids become better global citizens; and the many social, emotional, and cognitive benefits of mindful, musical, and ‘kidult’ toys,” said The Toy Association’s Adrienne Appell.