Lars Silberbauer

HMD launches Barbie flip phone

“This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon: Barbie,” said Lars Silberbauer, Global Chief Marketing Officer at HMD.

Mattel teams with HMD for Barbie Flip Phone

“At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,” said Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA.

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