Lauren Mershon

Panellists will be discussing how social virality influences the product selection process, the key to successful trendspotting and TikTok’s role in shaping trends.

“The team and I are energised by the success of last year’s event and looking forward to new partnerships that will continue Jazwares’ explosive growth!” said David Winter, Senior Director at BlueJ, Jazwares’ Blue Sky Design and Development division.

Lauren and Brian tell us about their route into IR – and what they’re currently looking for from inventors.

This panel session features IR execs discussing their golden rules for working with inventors, current challenges in the space and the advice they’d give to those new to the world of toy and game invention.