LEGO

“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.

“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.

William Thorogood – Head of Design, New Business at The LEGO Group – discusses recent successes, future launches and what to expect from the Innovation Campus…

‘Working on one of the world’s most famous paintings can be quite daunting, but recreating Sunflowers has been a dream come true,” said LEGO Designer Stijn Oom.

“It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike,” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.

“Brick Like This! lets everyone join in and have fun at the same time,” said Birgitte Bülow, Head of Dotted Games.

“Our partnership with Hidden Disabilities Sunflower is a key step in supporting colleagues with non-apparent disabilities, conditions and needs,” said Lauren von Stackelberg, Chief Diversity & Inclusion Officer VP at the LEGO Group.

The set comes with two building instructions, allowing adults to experience building the set with a loved one.

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

More Than Meets the Eye: LEGO designer Samuel Johnson on designing a converting Bumblebee set…