LEGO

“We’re eager to fuse the worlds of entertainment and learning together in this new LEGO Masters Academy,” said Kathrine Kirk Muff, Managing Director of LEGO House.

The in-person workshops are being held at select LEGO Stores across AMS and EMEA.

“We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for,” said Julia Goldin, Chief Product & Marketing Officer of The LEGO Group.

“It was sort of a ‘eureka moment’…” LEGO Designer Aaron Newman reveals how he creates his sets!

“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.

“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.

William Thorogood – Head of Design, New Business at The LEGO Group – discusses recent successes, future launches and what to expect from the Innovation Campus…

‘Working on one of the world’s most famous paintings can be quite daunting, but recreating Sunflowers has been a dream come true,” said LEGO Designer Stijn Oom.

“It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike,” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.

“Brick Like This! lets everyone join in and have fun at the same time,” said Birgitte Bülow, Head of Dotted Games.